The Los Angeles Latino Muslims Association's mission is to teach the fundamentals of Islam in the Spanish language. In addition to providing literature, LALMA promotes a better understanding about Islam among the Spanish-speaking non-Muslim population. At the same time, LALMA strives to provide spiritual support for new Muslims during the period of transition from Christianity to Islam by sharing a common language and culture. All new Muslims must deal with personal habits and family concerns. LALMA assigns members to give personal support to new Muslims. LALMA's ultimately incorporates new Latino Muslims into the larger, multiethnic Islamic community in Southern California.

LALMA also gives presentations about Islam as part of its outreach activities. LALMA has been invited to give presentations about Islam at Catholic Churches. One presentation was given to twenty-six leaders of different Catholic Churches. Presentations are always appreciated. Most Latinos are generally surprised to learn about the presence of Islam in Spain and about Islam's influence in Mexico and in the United States. Every year approximately 100,000 Americans embrace Islam. American Islamic publishing companies can be commended for the healthy flow of Islamic literature in the English language. From its creation, LALMA experienced the need for more Spanish literature. LALMA would set sail on its greatest adventure, the creation of Luz del Islam Publishing. Luz del Islam Publishing will seek to fill the void experienced by Latino Dawah organizations around the country by providing low cost, high quality books to Latino Muslims.